SatoshiLabs has always had a strict policy in handling customers' data. Generally, SatoshiLabs does not store any data about its users' devices, activity or personal data.
See also Security:Security philosophy
SatoshiLabs does not track any of its devices so the device and all of its hardware is never connected to the user and completely interchangeable.
Trezor device packaging barcode
Trezor device packaging has a barcode on its backside (for Trezor Model T down on the bottom of the package). This barcode is specific for the product and is usually only relevant for warehouses and customs offices.
Trezor device packaging QR code
QR code on the side of packaging is unique, it specifies the origin of the device included in package (batch number, day of manufacturing). In other words, it only provides information about distribution channels. QR code is not connected to device by any mean and after unboxing it can not be tied to any device or user.
SatoshiLabs intentionally damages order data - name, address and telephone number.
Trezor Wallet does not log any data.
Trezor Beta Wallet
Trezor Beta Wallet might be collecting anonymized usage data, especially error logs, for development purposes.